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Jobs at Goose Lane

Publicity and Marketing Assistant

Goose Lane Editions is seeking a part-time Publicity and Marketing Assistant to assist its marketing and publicity departments with media outreach, the creation and dissemination of marketing materials, and data management. 

Job Description:

This multi-dimensional position is ideal for someone interested in literature, new and traditional media, and social media. The successful candidate will work under the supervision of the Publicity and Marketing Managers at Goose Lane Editions and in collaboration with the larger Goose Lane Sales, Publicity, and Marketing team.

The successful candidate will have an authentic and approachable social media voice. In collaboration with the Marketing Manager, they will help conduct Goose Lane Editions’ social media outreach across several social channels (including Facebook and Twitter),  regularly prepare, schedule, and implement original posts, share or like relevant posts from others, and monitor the company’s social media to ensure our channels are  relevant, interesting, and follow-worthy. In addition, the Publicity and Marketing Assistant will write or commission original copy for the company’s newsletters and blog. They will also be responsible for responding to comments and direct messages and identifying opportunities to increase brand exposure.

Working with the Publicity Manager, the successful candidate will work on media outreach and the rollout of selected publicity campaigns, including communicating with media contacts (editors, reporters, and book reviewers), contributing to press release and media list development, and assisting with the organization of press contacts. The Publicity and Marketing Assistant will also be charged with compiling, preparing, and disseminating information on media coverage, award nominations, events, sales, and advertising initiatives to a variety of contacts, including sales representatives, staff, and stakeholders.

Skills Required:

The successful candidate must have:

  • an undergraduate degree in a related field.
  • exceptional and effective communication skills, both verbal and written.
  • excellent research skills.
  • A fastidious attention to detail, with high organizational skills and an ability to keep to or work ahead of deadlines.
  • the ability to multi-task and prioritize in a fast-paced environment.
  • extensive knowledge of the media and familiarity with book reviewers, magazine editors, producers, and bloggers.
  • proficiency with social media tracking and analytical tools.
  • a keen interest in and awareness of books, news media, media coverage and media trends.
  • an eye for current online trends.
  • a knowledge of various social platforms and scheduling apps, tools such as Canva and Splice.
  • an up-to-date understanding of best practices for photo and video sharing. Familiarity with YouTube, Twitter, Adobe, HTML, and website maintenance.

Candidates should be fluent in English and emoji. Fluency in other languages such as French, Inuktitut, Wolastoqey, and Mi’kmaw will be considered an asset.

Goose Lane Editions is committed to a culture that recognizes and supports diversity, equity, and inclusiveness. Preference may be given to BIPOC or 2SLGBTQ+ candidates.

Compensation

This is a half-time position. (20 hours per week, $16 per hour). Applicants should forward a resume and a cover letter describing their interests and qualifications to marketing@gooselane.com with the subject line “Publicity and Marketing Assistant.

Deadline for applications: Friday, June 10. 

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