South by Southwest (SXSW), the premiere convergence of the interactive, film, and music industries, will experience a first this year as it screens the book trailer for Jared Young’s Into the Current. Nominated for Best Title Design alongside some of the biggest productions in Hollywood, including Stranger Things, Jessica Jones, The Crown, and Doctor Strange, the trailer for Into the Current will have the added distinction of being the first book trailer screened at the festival.
The trailer was a collaboration between Young and award-winning motion designer Chris Moberg, his colleague at the Ottawa creative agency McMillan. It was also recently shortlisted in the short film category by The One Show, one of the most prestigious awards competitions in advertising, design, and branded entertainment.
Behind the scenes of the Into the Current trailer: http://crmoberg.tv/into-the-current-teaser-trailer-1
SXSW Schedule: http://schedule.sxsw.com/2017/events/FS21868
JARED YOUNG is the author of the novel Into the Current, co-founder of the film website Dear Cast and Crew, and a creative director at McMillan. His stories and essays have appeared in magazines and newspapers across the world, and have been anthologized by McSweeney’s.
CHRIS MOBERG is an award-winning motion designer with McMillan. His work has appeared in music videos for Drake and Zeds Dead, and has won numerous BET, Juno, and Canadian Screen Awards.